What I do
I work with Founders, CEOs and Marketing Directors of businesses of all sizes in many industries. I particularly focus on founder-led consumer startups and scale-ups with between £500k and £20m in revenue.
Projects range from short, self-contained projects to respond to immediate opportunities, to immersive, weeks-long strategy projects that evaluate an entire business. Everything I do, though, involves three stages: immersion, exploration, and the delivery of a tangible, actionable solution to a problem.
What I deliver
Commercial strategy
How your business works, how it doesn’t work, and how to grow it
Consumer strategy
Who buys your products, why, and where to find more of them
Creative strategy
Compelling and distinctive communication that stands out from the crowd
Who I work with
Creative agencies
Adding strategic heft to brand, design and communications projects
Brands
Figuring out what makes brands compelling, and how to stand out from the crowd
Investors
Helping investors with due diligence and investor materials