What I do

I work with Founders, CEOs and Marketing Directors as an external sounding-board and thinker, bringing a fresh perspective to help solve tricky problems.

My favourite problems to solve are ones that involve figuring out the right direction to go in, and then getting the whole organisation excited about heading that way. I particularly like doing that for founder-led or family-owned consumer startups and scale-ups with between £500k and £20m in revenue.

Typical projects range from short, self-contained projects to respond to immediate opportunities, to immersive, weeks-long strategy projects that evaluate an entire business.

The three-step Orso process SOLUTION EXPLORATION IMMERSION

What I deliver

Commercial strategy

How your business works, how it doesn’t work, and how to grow it

How I help you to understand your business →

Consumer strategy

Who buys your products, why, and where to find more of them

How I help you to understand your customers →

Creative strategy

Compelling and distinctive communication that stands out from the crowd

How I help you to express yourself and your brand →


Who I work with

Creative agencies

Adding strategic heft to brand, design and communications projects

How I help you to dig deeper →

Brands

Figuring out what makes brands compelling, and how to stand out from the crowd

How I help you to grow your brand →

Investors

Helping investors with due diligence and investor materials

How I help you to invest wisely →