What I do
I work with Founders, CEOs and Marketing Directors as an external sounding-board and thinker, bringing a fresh perspective to help solve tricky problems.
My favourite problems to solve are ones that involve figuring out the right direction to go in, and then getting the whole organisation excited about heading that way. I particularly like doing that for founder-led or family-owned consumer startups and scale-ups with between £500k and £20m in revenue.
Typical projects range from short, self-contained projects to respond to immediate opportunities, to immersive, weeks-long strategy projects that evaluate an entire business.
What I deliver
Commercial strategy
How your business works, how it doesn’t work, and how to grow it
Consumer strategy
Who buys your products, why, and where to find more of them
Creative strategy
Compelling and distinctive communication that stands out from the crowd
Who I work with
Creative agencies
Adding strategic heft to brand, design and communications projects
Brands
Figuring out what makes brands compelling, and how to stand out from the crowd
Investors
Helping investors with due diligence and investor materials