Commercial, consumer &
creative strategy
         
        
      
      
        
  Weeknotes
  
  - 
    Week 69 — 11 October 2024
    Projects ending, projects starting and styles of confrontation
   
  - 
    Week 68 — 4 October 2024
    Annual planning, long-lived businesses and collaborative budgeting
   
  - 
    Week 67 — 27 September 2024
    Career moats, portfolios, and life sciences
   
  - 
    Week 66 — 20 September 2024
    Annual planning, molecular biology, spirits portfolios and travel
   
  - 
    Week 56 — 12 July 2024
    Travel, creative presentations and designing dashboards
   
  - 
    Week 55 — 5 July 2024
    Travel brands, annual planning and sampling
   
  - 
    Week 54 — 28 June 2024
    Workshops, off-sites, information-absorption and anniversaries
   
  - 
    Week 49 — 24 May 2024
    Creative workshops, new projects and growing distribution
   
  - 
    Week 48 — 17 May 2024
    New relationships, sweet workshops, buyer meetings and word games
   
  - 
    Week 47 — 10 May 2024
    Coffees, serendipity and merch
   
  - 
    Week 46 — 3 May 2024
    Sweets, manufacturers, influencers and variation
   
  - 
    Week 45 — 26 April 2024
    Pricing data, store shelves and fractal side projects
   
  - 
    Week 44 — 19 April 2024
    Whisky galore and winning retail listings
   
  - 
    Week 40 — 22 March 2024
    MSG and B Corp values
   
  - 
    Week 37 — 1 March 2024
    Big RFPs, filling packs and starting a factory
   
  - 
    Week 36 — 23 February 2024
    Cornish trips and transport woes
   
  - 
    Week 35 — 16 February 2024
    Workshops, blitzes and conflicts of interest
   
  - 
    Week 34 — 9 February 2024
    Bow waves and booze brands
   
  - 
    Week 33 — 2 February 2024
    Reflections on an away day
   
  - 
    Week 32 — 26 January 2024
    Bandages, Relative lunches and the scarcity of ideas
   
  - 
    Week 31 — 19 January 2024
    Consumer portraits, big pitches and the merits of consultants
   
  - 
    Week 30 — 12 January 2024
    Ad briefings, pitches, Finnish culture and executive off-sites
   
  - 
    Week 29 — 5 January 2024
    Collective genius, bakery ads and dungarees
   
  - 
    Week 26 — 15 December 2023
    Six months in
   
  - 
    Week 25 — 8 December 2023
    Project completions, schmoozing, strategy offers and setting visions
   
  - 
    Week 24 — 1 December 2023
    Mixed bags, Chinese food, productisation and psychotherapy
   
  - 
    Week 23 — 24 November 2023
    Focused weeks, Chinese ingredients, brand strategy and Hotel Chocolat
   
  - 
    Week 22 — 17 November 2023
    Youthful sweets, tired biscuits and bleak stats
   
  - 
    Week 21 — 10 November 2023
    Beans, agencies, sweets and startups
   
  - 
    Week 20 — 3 November 2023
    Creating partnerships, investment banks, working time and losing pitches
   
  - 
    Week 19 — 27 October 2023
    Agency strategy, gut health, and pack redesigns
   
  - 
    Week 18 — 20 October 2023
    Pitching, workshops, filling knowledge gaps and pondering agencies
   
  - 
    Week 17 — 13 October 2023
    Recruitment, whisky business, sad films and hot custard
   
  - 
    Week 16 — 6 October 2023
    Tissues, pet food, and Scotch
   
  - 
    Week 15 — 29 September 2023
    Baileys, birthdays, visual inspiration, and randomness
   
  - 
    Week 14 — 22 September 2023
    New offices, new starts, Italian booze, pitching
   
  - 
    Week 13 — 15 September 2023
    Beginning weeknotes, emailing, a new startup