Weeknotes & Articles
Weeknotes
Weekly updates and learnings.
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Week 69 — 11 October 2024
Projects ending, projects starting and styles of confrontation -
Week 68 — 4 October 2024
Annual planning, long-lived businesses and collaborative budgeting -
Week 67 — 27 September 2024
Career moats, portfolios, and life sciences -
Week 66 — 20 September 2024
Annual planning, molecular biology, spirits portfolios and travel -
Week 56 — 12 July 2024
Travel, creative presentations and designing dashboards -
Week 55 — 5 July 2024
Travel brands, annual planning and sampling -
Week 54 — 28 June 2024
Workshops, off-sites, information-absorption and anniversaries -
Week 49 — 24 May 2024
Creative workshops, new projects and growing distribution -
Week 48 — 17 May 2024
New relationships, sweet workshops, buyer meetings and word games -
Week 47 — 10 May 2024
Coffees, serendipity and merch -
Week 46 — 3 May 2024
Sweets, manufacturers, influencers and variation -
Week 45 — 26 April 2024
Pricing data, store shelves and fractal side projects -
Week 44 — 19 April 2024
Whisky galore and winning retail listings -
Week 40 — 22 March 2024
MSG and B Corp values -
Week 37 — 1 March 2024
Big RFPs, filling packs and starting a factory -
Week 36 — 23 February 2024
Cornish trips and transport woes -
Week 35 — 16 February 2024
Workshops, blitzes and conflicts of interest -
Week 34 — 9 February 2024
Bow waves and booze brands -
Week 33 — 2 February 2024
Reflections on an away day -
Week 32 — 26 January 2024
Bandages, Relative lunches and the scarcity of ideas -
Week 31 — 19 January 2024
Consumer portraits, big pitches and the merits of consultants -
Week 30 — 12 January 2024
Ad briefings, pitches, Finnish culture and executive off-sites -
Week 29 — 5 January 2024
Collective genius, bakery ads and dungarees -
Week 26 — 15 December 2023
Six months in -
Week 25 — 8 December 2023
Project completions, schmoozing, strategy offers and setting visions -
Week 24 — 1 December 2023
Mixed bags, Chinese food, productisation and psychotherapy -
Week 23 — 24 November 2023
Focused weeks, Chinese ingredients, brand strategy and Hotel Chocolat -
Week 22 — 17 November 2023
Youthful sweets, tired biscuits and bleak stats -
Week 21 — 10 November 2023
Beans, agencies, sweets and startups -
Week 20 — 3 November 2023
Creating partnerships, investment banks, working time and losing pitches -
Week 19 — 27 October 2023
Agency strategy, gut health, and pack redesigns -
Week 18 — 20 October 2023
Pitching, workshops, filling knowledge gaps and pondering agencies -
Week 17 — 13 October 2023
Recruitment, whisky business, sad films and hot custard -
Week 16 — 6 October 2023
Tissues, pet food, and Scotch -
Week 15 — 29 September 2023
Baileys, birthdays, visual inspiration, and randomness -
Week 14 — 22 September 2023
New offices, new starts, Italian booze, pitching -
Week 13 — 15 September 2023
Beginning weeknotes, emailing, a new startup
Articles
Longer-form thoughts and analysis.
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25 November 2023
Is there life in Mars?
Whether the acquisition of Hotel Chocolat was a Mars masterstroke or a massive rip-off
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22 October 2023
The future of agencies
What next for the “big four” communications agency groups, and the smaller agencies that live in their shadow?
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16 August 2023
Faster, better, cheaper: pick three
A manifesto for strategy that’s fast, inexpensive, and effective
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3 August 2023
Buying it brand new
If you acquire a brand, is it best to merge it with your own, or maintain some separation?
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28 July 2023
Shaking those assets
Why the concept of distinctive assets offers a useful way of looking at brands
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14 July 2023
Numbers and narratives
The importance of asking “so what?”
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6 July 2023
Brands are about to get interested
How much of brands’ behaviour is the result of low interest rates?
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30 June 2023
Decking around
Strategy as a discipline is obsessed with slide decks – but they’re a terrible way to convey subtle and complex information
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23 June 2023
Understanding variation
How do you know if a change in a metric is a cause for alarm?
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16 June 2023
Focus on the levers you can pull
The difference between input and output metrics, and why it matters
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15 June 2023
Hello, world